Speculation on "Sale" of GW

[Gareth]

We have gone from 3 months, to 1 month, to 1 week. If it was hurting them, they would have reverted back Vince. Trust me, they would rather not have enough stock and sell out entirely at GW stores / online, than have a bigger stock base but with over 50% of sales coming from e-tailers, and plastic sat in their stores not selling.

I'm surprised it took them until 2013, to work this out. I would expect to struggle for a while to get anything out of most online stores, when it comes to brand new releases. If you want things on release, there is going to be a premium price tag.